Friendship by Design
Science-backed ideas for building and maintaining meaningful adult friendships.
200
It takes ~200 hours of shared time to move from acquaintance to friendship.
1/3
One in three adults report feelings of loneliness on a regular basis.
45%
Nearly half of friendships fade after a major life change.
You have lots of acquaintances but what you really want are deep meaningful friendships.
I get it. I've been there too.I'm Greta, an expat science nerd fascinated by adult friendship. I've lived in seven cities across four countries, often in expat environments where there's a constant revolving door of people. Living abroad has taught me that adult friendships can be beautiful, surprising, and sometimes really hard to maintain, especially across distance.For the past decade I've worked in science - helping to communicate ideas that shape how we understand ourselves and the world. That background has deeply influenced how I think about friendship too. Research shows time and time again the importance of friendship on both our physical and mental health.I'm now on a personal mission to help people build and maintain more meaningul friendships - using small habits, reflection and insights from science to bring more intention into the relationships that matter most.
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